Google Search (Again) – Expanded Text Ads Are Here

Screen Shot 2016-08-29 at 18.30.30

As announced by Google just a few weeks ago (along with a  catalogue of other new stuff to include the ability to target iPads individually) the new expanded text ads are here.

I posted just a few weeks ago HERE about the new green ad tags, about how the green tags help blend the adverts in amongst the organic listings, in particular the ads / organics at the bottom of the page. This move by Google will blur the lines even more, as the double headline feature & 1 much longer description line makes the adverts look like organic listings.

feature main

Again as i have stated before, another great day for PPC advertisers, another kick in the teeth for companies still paying very good money to SEO their site for the organic space.