Wave goodbye to 2013… Hello 2014!

The mad month of January is inching ever-nearer, so the time has come to wish you a Happy New Year! Each year that’s gone by in the last couple of decades has proved to be revolutionary, and we are well and truly in a technological age. 2013 has been no exception to this. This last…

Continue Reading →

WARNING ALL DIRECTORS AND COMPANY OWNERS

Two years from now, 2013 will be remembered as the year of silent change for internet marketing. Google has made two big changes to how search results are displayed. More room has been given on the page for sponsored PPC adverts; social information, rating and a significant amount more room for advert extensions have been…

Continue Reading →

SEO vs PPC

SEO vs Paid Advertisements For a long time, Search Engine Optimisation has been sold as the ‘free’ way to advertise your business. By getting page one Google rankings, you can have visitors arrive at your website without having to pay for a single one. This is no longer the case. Now, industries have become so competitive…

Continue Reading →

Google launches Enhanced Campaigns

Google AdWords has changed… AGAIN! Event 1 Google has introduced Enhanced Campaigns; however, only a select few will be able to use the system right away to benefit their company. Event 2 Investors have not been happy with Google – they haven’t grown as much as they had predicted for the second quarter running in 2013. This is…

Continue Reading →

Google: revolutionising SEO and the internet

Google has two algorithms being built into their site indexing process; these algorithms have been designed to spot SEO attempts to boost search engine rankings. Websites with low quality or copied content and links risk being removed from Google search pages. Panda Panda looks at the content on the website. It lowers the rankings of websites that…

Continue Reading →

Google PPC

Google AdWords: the undisputed king of PPC

Pay Per Click (PPC) is the name given to marketing channels where the advertiser is charged individually for each received click. This is an extremely efficient marketing medium that, when done correctly, allows you to optimise on adverts you are running. It offers the opportunity to track where every penny you spend goes, thus eliminating guesswork…

Continue Reading →

Razor Ads is launched!

Razor Ads has officially launched today! We are a PPC marketing consultancy based in Flintshire, just outside Chester and Wrexham, fronted by Dan Wilkinson and Joanne Butterworth. Dan’s previous experience of running his own businesses introduced him to the world of online advertising. In particular, he was captured by the dynamics of Google AdWords; he…

Continue Reading →

Page 10 of 10